About WHY...
Streetwear With a Purpose
WHY… CLOTHING isn’t just a brand — it’s a movement.
We create high-quality, custom streetwear — from tracksuits and leisurewear to caps and bags — designed with style, purpose, and impact in mind. But what truly sets us apart is why we exist.
Help Stop the Killing on Our Streets
Behind every product we sell is a bigger cause: tackling knife crime among young people in our communities.
- Deliver educational workshops in schools
- Run sports programmes that build discipline and teamwork
- Offer 1-to-1 mentoring and motivational group sessions
- Provide safe spaces and positive alternatives to street violence
Real Change, Real Communities
We fund local initiatives already doing the work — people on the ground who understand the streets, the struggles, and the solutions. We don’t just talk about making a difference — we’re part of it.
When you buy from WHY… CLOTHING, you’re not just wearing a brand —
you’re backing a movement to save lives.
The Story Behind WHY...
Like too many others, we’ve seen the pain and devastation that knife crime causes — the lives lost, the families broken, the futures destroyed.
For us, it became personal when my girlfriend’s son’s friend was tragically stabbed to death — for nothing more than looking at a girl on the street. It was a heartbreaking, senseless loss that left us asking one word: Why?
In the midst of our grief, my girlfriend turned to me and said: “We have to do something.” From that moment, we committed ourselves to action — turning pain into purpose, and building WHY… Clothing as a way to fight back against the violence destroying our communities.
Our Logo Symbolises:
The Hand → A call to stop the killing on our streets
The Word “WHY…” → The cry of parents who have lost a son or daughter
The Road → The life and future taken away from the home
The Three Red Dots → The blood spilled on our streets
This brand is our way of giving something back — and asking others to stand with us.
Get Involved
Shop with purpose — every item helps fund vital youth projects
Follow our journey on Instagram and Facebook
Reach out if you run a programme or want to collaborate